BANKSETA Women’s Development Programme - 2007 Candidate Profile Name: Tanya Man Yan Current Title: Retail Campaign Manager Bank: Barclays Academic Credentials: Tanya Man Yan graduated from the University of Port Elizabeth with a post graduate Honours Degree in Journalism and Media Studies. Other studies include completing the Management Advancement Programme at Wits Business School, a National Diploma in Public Relations Management and obtaining an international certificate in Direct Marketing. Current Work Description: Tanya is a Retail Campaign Manager at Barclays. Her key responsibilities include assisting in the development and implementation of marketing plans and campaigns for nine countries across Sub-Saharan Africa and the Indian Ocean. Working closely with in-country marketing managers, she ensures quarterly campaigns are aligned with the pan-African strategy and global brand guidelines, while adapted to the local culture and environment. Due to a job transfer to Dubai, Tanya is soon to take on the role as Corporate Affairs Manager. Her portfolio will be extended to include the Middle East and India. Business Credentials and Skills: Tanya has broad work experience across the disciplines of marketing, advertising and communications. Her ability to organise, as well as communicate and manage relationships in order to achieve common goals is her strength. Her background includes working in local government, the manufacturing industry, and in leading global advertising agencies and financial institutions. This broad scope of experience and skills has allowed her to successfully develop strategic plans. She provides advice and shares best practices to support her colleagues in countries across Sub-Saharan Africa and the Indian Ocean. Tanya has also worked as a freelance journalist. Personal and Professional Learning Objectives: Tanya’s learning objectives for the Women Development Programme are: Enhance my leadership skills by aligning emotional intelligence skills with my business skills to make me a more effective leader. Network with experts and others on the programme to gain ideas and learn approaches in dealing with challenges and situations. Gain a different perspective on the emerging market by being exposed to another environment, such as China, in order to gain learnings which could be taken back into the work place and implemented. Personal Information: Tanya has traveled extensively across the world, and enjoys the exposure to other cultures, people and environments. She also enjoys dancing, playing tennis and reading biography books.